1.9 Introduction

1.9 Key Principles

Submissions for review must meet PAABs standards for full, fair and balanced disclosure in order to be granted preclearance. PAAB employs these key principles in considering all submissions.

Viewing the Code organized by its associated principle is an opportunity to fully appreciate the PAAB mandate and may assist in the understanding the nature of the review process and subsequent decisions.

Truthfulness

Advertising must be truthful and presented in a manner that is ethical and appropriate for a varied audience.

Transparency

Advertising must make all required disclosures, reflect an attitude of caution and offer a balanced view of risks.

Consistency

Advertising must be consistent with the Terms of Market Authorization and must not include unsubstantiated claims.

Relevancy

Advertising must be focused on authorized use, or indication, and be supported by relevant evidence.

View the Code by Principle:

1. Truthfulness

There are no sub-groups for this section currently.

This tab will identify and display all standard and other information relating to this principle.

TRUTHFULNESS

2. Consistency

There are no sub-groups for this section currently

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CONSISTENCY

3. Transparency

Selected sub-groupings of interest within this core principle:

A.  Fair balance & TMA link for Schedule  Ethical, Schedule D, Schedule  Prescription and controlled products

B.  Fair balance & TMA link provisions  specific to self-care products

C.  Disclosure of product name

D.  Presentation of indication

E.  Acknowledgement of Trademarks

F.  Citations and study parameters

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TRANSPARENCY

4. Relevancy

Selected sub-groupings of interest within this core principle:

A.  Ensure that the reference is (or relevant segment of the reference) acceptable.

B.  The APS message accurately interprets the reference’s findings and presents them in a clear and balanced way.

This tab will identify and display all standard and other information relating to this principle.

RELEVANCY