Our Team

About PAAB

The Pharmaceutical Advertising Advisory Board (PAAB) is an independent not-for-profit organization funded on a fee-for-service model. It is the only regulator whose preclearance service is recognized by Health Canada for advertising directed to healthcare professionals. PAAB works to protect Canadians by ensuring that healthcare product advertising meets the regulatory, scientific, therapeutic, and ethical standards outlined in the Code of Advertising Acceptance. All PAAB approved materials bear the PAAB logo.

The PAAB Team

Every member of the PAAB team is committed to helping industry ensure that the advertising standards in the Code of Advertising Acceptance are adhered to in the interest of patients. This energetic group is passionate about the PAAB mission.

Our Executives

Patrick Massad

Patrick Massad

Acting Commissioner

 

Patrick Massad has been with the PAAB since 2002. He’s held several posts during his tenure starting as a reviewer, then as the Chief Review Officer, then as Deputy Commissioner, and now as Acting Commissioner.

He is a graduate from the pharmacy program at University of Toronto. More recently, he has completed the Canadian Association Executives program offered by the CSAE and has attained the CAE designation.

Patrick is a black belt in Kuk Sool Hapkido and regularly draws on the life lessons he learned on his decade-long journey toward attainment of that goal. His passions include philosophy and psychology and he occasionally takes online university courses in these disciplines for enjoyment.     

     


Patrick Marshall

Patrick Marshall, CPA CMA, MBA

Manager, Finance and Administration

Patrick Marshall, CPA CMA, MBA  has over 30 years of  experience in Finance and Accounting.

Patrick is a member of the Certified Professional Accountants of Ontario. He earned his Masters in Business Administration at the University of the West Indies, Jamaica W.I.

He is dedicated to helping the organisation to continue achieve its values of Integrity, Competency, Credibility, Independence, Excellence and Transparency as the organisation works with its stakeholders.

Patrick has gained extensive accounting experience in senior accounting and management roles for a number of small to medium size organisations in different industries which includes not for profit organisations. He sits on the board of a number of local charitable organisations and has taken on the role of treasurer and worked on the finance committees of these organisations. Patrick also gave voluntary services in challenging communities in Iqaluit, Zimbabwe and Zambia.

Our Team

Maxine Armstrong

Reviewer

Colin Campbell

Reviewer

Jennifer Carroll

Senior Reviewer Communications

Pauline Dong

Senior Reviewer Policy

Vivien Fong

Reviewer

John Greiss

Senior Reviewer Policy

Susan Hoy

Reviewer

Lucia Kim

Reviewer

Malika Ladha

Reviewer

Danielle Anthony

Reviewer

Yin Man

Senior Reviewer Clearance Services

Erika Chab Majdalani 

Reviewer

Dannie Newman

Reviewer

Chantal Gauthier

Administrative Staff

Sabrina Hack

Administrative Staff

Laurie Johns

Administrative Staff

Marli Murphy

Administrative Staff

       

                      PAAB Staff Announcement

                           Regarding Senior Reviewers

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