Our Team

About PAAB

The Pharmaceutical Advertising Advisory Board (PAAB) is an independent not-for-profit organization funded on a fee-for-service model. It is the only regulator whose preclearance service is recognized by Health Canada for advertising directed to healthcare professionals. PAAB works to protect Canadians by ensuring that healthcare product advertising meets the regulatory, scientific, therapeutic, and ethical standards outlined in the Code of Advertising Acceptance. All PAAB approved materials bear the PAAB logo.

The PAAB Team

Every member of the PAAB team is committed to helping industry ensure that the advertising standards in the Code of Advertising Acceptance are adhered to in the interest of patients. This energetic group is passionate about the PAAB mission.

Our Executives

Ray Chepesiuk

Ray Chepesiuk

Commissioner

Ray is the Commissioner and Chief Executive Officer of the autonomous Pharmaceutical Advertising Advisory Board and is responsible for operations and the administration of the preclearance review mechanism. He has held management positions in community, hospital and government pharmacy and served on the Ontario College of Pharmacists Council, chairing five committees. Ray achieved a Pharmacy degree from the University of Toronto, a Master in International Business (Marketing) degree from the University of South Carolina and a Medical Marketing Certificate from UCLA. He is a Certified Association Executive by the Canadian Society of Association Executives. He has received a United Nations medal for peacekeeping which led to the Nobel Peace Prize in 1996 for all previous U.N. peacekeepers. He was inducted into the Canadian Healthcare Marketing Hall of Fame in 2009. He was inducted into the Northwestern Ontario Sports Hall of Fame in 1991 as part of a team.

Patrick Massad

Patrick Massad

Deputy Commissioner

Patrick Massad has been with the PAAB since 2002. He’s held several posts during his tenure starting as a reviewer, then as the Chief Review Officer, and now as the Deputy Commissioner.

He is a graduate from the pharmacy program at University of Toronto. More recently, he has completed the Canadian Association Executives program offered by the CSAE and has attained the CAE designation.

Patrick is a black belt in Kuk Sool Hapkido and regularly draws on the life lessons he learned on his decade-long journey toward attainment of that goal. His passions include philosophy and psychology and he occasionally takes online university courses in these disciplines for enjoyment.     

At work, he is happiest when he feels that he has contributed to a creative solution that addresses client needs while also fitting within the regulatory framework. 

Patrick Marshall

Patrick Marshall, CPA CMA, MBA

Manager, Finance and Administration

Patrick Marshall, CPA CMA, MBA brings over 25 years of finance experience to the role of Manager, Finance and Administration

Patrick is a member of the Certified Professional Accountants of Ontario. He earned his Masters in Business Administration at the University of the West Indies, Jamaica W.I.

He is dedicated to helping the organisation to continue achieve its values of Integrity, Competency, Credibility, Independence, Excellence and Transparency as the organisation works with its stakeholders.

Patrick has gained extensive accounting experience in senior accounting and management roles for a number of small to medium size organisations in different industries which includes not for profit organisations. He sits on the board of a number of local charitable organisations and has taken on the role of treasurer and worked on the finance committees of these organisations. Patrick also gave voluntary services in challenging communities in Iqaluit, Zimbabwe and Zambia.

Our Team

Maxine Armstrong

Reviewer

Colin Campbell

Reviewer

Jennifer Carroll

Reviewer

Pauline Dong

Reviewer

Vivien Fong

Reviewer

John Greiss

Reviewer

Susan Hoy

Reviewer

Lucia Kim

Reviewer

Malika Ladha

Reviewer

Chris Seto

Reviewer

Yin Man

Reviewer

Karen Rizwan

Reviewer

Dannie Newman

Reviewer

Estelle Parkin

Administrative Staff

Sabrina Hack

Administrative Staff

Laurie Johns

Administrative Staff

Marli Murphy

Administrative Staff

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